But despite their importance, they are increasingly seen as unpredictable gauges of how well a book is actually going to sell.Įven having one of the biggest social-media followings in the world is not a guarantee. Followings can affect who gets a book deal and how big an advance that author is paid, especially when it comes to nonfiction. ![]() ![]() ![]() ALSO READ | Colombian mother-daughter duo win world’s best cookbook awardĪn author’s following has become a standard part of the equation when publishers are deciding whether to acquire a book.
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